Shop Sign
Explore our latest articles, design stories, and expert advice, everything you need to know about impactful signage.
Signage Journal
The Melbourne branch of “Eleven by Venus” approached Sign and Fitouts to create a fun and modern sign for their store.
The vibrantly coloured brand wanted an Innovative 3D Sign that would convey the exciting nature of their brand. Foamex is a lightweight PVC foam board, so it suits surfaces that cannot hold heavy signs. For Venus’ store, we opted for bright, white Foamex 3D Letters, to contrast the vividly coloured wall. The impressive weight to strength ratio of Foamex ensured for a smooth installation.
Signage Journal
The Peaky Blinders Barbershop in St. Kilda came to Sign and Fitouts seeking a Custom 3D Illuminated Shop Sign that would create an inviting, comfortable environment for their clientele. We decided on a backlit Illuminated 3D Sign that would capture the inimitable spirit of the shop’s namesake.
For this project, we used PVC Foamex, a versatile, rigid material that is easy to cut and shape. We grooved interconnected channels in the back of the sign, where we placed LED lights. Then, we mounted a CNC cut 6 mm black acrylic sign on top of the Foamex. This created a backlit ‘halo’ effect that exudes a gentle warmth.
Signage Blog
How to make a custom stand for your brand display? You need a drawing or reverse engineering. Not easy. You should have a deep knowledge of materials, manufacturing methods, right tools and creativity.
Custom sign maker
Sign and Fitouts is a quality signage company in Melbourne. We are a signage manufacturer and accept signage design, custom signs, custom stands and custom brand display jobs. We helped many shopfitters and design companies in the past to fabricate and deliver quality jobs to their clients.
Custom Stand and Custom brand display
We got an order to create a custom stand from Ted Baker. We had an image of end product and some dimensions. First we redrew the parts and made the file ready to cut with our CNC Router, which we use for custom business signs, custom stands and custom brand display. When you need to put your custom stand in a showroom, exhibition or shopping centre, stability and finish are very important.
Materials and Finishing
When choosing materials for this type of stand, make sure they work together. We used 18 mm MDF for the structure and 9 mm MDF for the baskets, so we chose a paint and painting method suited to MDF. Accurate design made a good finish easier. We sanded the structure and applied a two-part undercoat before painting. We assembled the baskets with MDF glue and hidden nails for extra strength. The rest is easy. Just spray painting as final coat. At the end we applied printed TED BAKER canvas on top of the stand.
Signage Blog
How to get more impact on your shop signage? Easy. We got an order for shop sign in Northcote, Melbourne.
Effective shop signage
Each sign impacts a unique group of visitors. Shop front signage has more impact on pedestrians on the opposite footpath and on all motorists. To attract people passing the shop window we need more, as pedestrians cannot see the shop front from that angle. We used window sign and under awning double sided light box sign to bring attention to the shop. You can not miss a light box sign when you are looking forward. Even in darker hours, illuminated signs have more impact and are visible from both directions of the footpath.
Time is important
We usually use only branding on this type of signs. The message should be delivered in less than 5 seconds, same as shop front signage. Now we attract people to our shop window and it is time to get them more information and maybe some advertising about the business or products.
Image or Text
Images and words are both helpful, some people are attracted by images and some like to read, then we should consider both to design a window sign or window graphic.
Signage Blog
We got an order to install window signs and a shop sign for Little Peeps in Bentleigh, Melbourne.
These window signs had to be applied from inside. How to install window signs from inside? Easy.
We printed the artwork with our HP Latex printer in reverse on a clear vinyl and laminated with white back self-adhesive vinyl. Just make sure to use white back clear adhesive, not block out, and put black trim marks or trim lines on printed clear vinyl.
In this case, you may see through the white vinyl or use a light table to trim your artwork to size. The rest is easy. Clean the window, peel backing paper and use wet application technique to apply vinyls.
Signage Blog
How to install heavy 3D sign? We used CNC Router to create a 3D sign for Pagla restaurant shop sign in Carlton Melbourne.
This acrylic sign or 3D letter sign was cut out from 20 mm acrylic sheet in one piece. It means the sign is very heavy. To solve this problem we designed back pins for more stability. For installation we needed a template for these pins. This template has the whole map of the back pins of the sign and can be made from a cheap material like 3 mm MDF, a second hand AC Panel, vinyl or even a piece of paper. The most important thing is back pin positions should match the template. The rest is easy. We put the template on shop front, drilled the holes and installed our heavy sign with pins and glue as a business sign for Pagla restaurant in Carlton.
Window signs
We cut gold Avery vinyl in reverse to apply Pagla’s window sign from inside. You may use any coloured vinyl with clear or transparent adhesive for this type of job. When you need to apply vinyl from inside as a window decal, window graphics or cut out letters, be sure the window is not tinted otherwise your colour and artwork looks different.
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